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About Mums and Bubs

Mums and Bubs originated from a very simple idea - bring affordable and quality baby and children's clothes to all parents out there. Through the birth of our baby girl in 2012, we realised that shopping for children's clothes is expensive and the cheaper ones doesn't seem to focus much on the quality.


That's the reason Mums and Bubs was born, to integrate quality, design and affordabilty to our baby and children clothes. We offer a unique selection of baby and children clothes in Singapore with new designs launched every month. All our clothes are designed, selected and made with love and care. By owning a Mums and Bubs label clothes, you and your child will be assured of the quality not only on the clothes, but on our backend support as well. 


We are still a young and fledging new shop, and would appreciate your support and opportunities. If you are keen to do any partnerships, advertising, mass orders or business related, you can drop us an email at


Enjoy your shopping with us!

Mums and Bubs

Our Philosophy

"Who takes the child by the hand takes the mother by the heart." - German Proverbs

A mother's pure, unconditioned and tender love for her child is the most beautiful and inexplicable love of all. She is the huntress, caretaker and nurturer of her child-loving and caring for her child tenderly while protecting them like a devoted lioness . This "mother instinct" buried deep within her soul makes her the most amazing human being.

This is Mums & Bubs commitment to all mothers as we know how important it is to provide their children the best start in life. As parents ourselves, we want to provide our child the best. It is with this guiding principle and passion, and our uncompromising approach to quality and style that inspires us. Select from our wide range of stylish baby and children clothes, all treated with love and quality.

Products by parents for parents. We hope you enjoy our collection.